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Thought leadership from Ross over the years.


Architects aren’t in the Buildings business, they’re in the Trust business
Architects tend to think of their work in terms of buildings.
4 min read


Architectural leadership is the discipline of asking better questions
There is a persistent myth in leadership that the leader is the person with the answers.
5 min read


Great architecture needs a culture that allows ideas to matter
Great architecture rarely begins with a sketch.
5 min read


Winning better clients starts by thinking like one
Most architects spend a large part of their professional lives trying to explain why clients should choose them.
5 min read


A difficult client isn’t always your biggest risk
Some of the hardest clients in architecture do not seem difficult at first.
4 min read


Don’t blame the client – scope creep starts with you.
Scope creep is one of the most common frustrations in architectural practice. It is also one of the most misunderstood.
6 min read
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