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Thought leadership from Ross over the years.


Architectural leadership is the discipline of asking better questions
There is a persistent myth in leadership that the leader is the person with the answers.
5 min read


Great architecture needs a culture that allows ideas to matter
Great architecture rarely begins with a sketch.
5 min read


Winning better clients starts by thinking like one
Most architects spend a large part of their professional lives trying to explain why clients should choose them.
5 min read


Don’t blame the client – scope creep starts with you.
Scope creep is one of the most common frustrations in architectural practice. It is also one of the most misunderstood.
6 min read


Why your best submission didn’t make the shortlist
One of the most useful experiences an architect can have is to sit on the other side of the table.
5 min read


What growth really teaches an architectural practice
Growth has a way of making an architecture practice feel successful before it has necessarily become sustainable.
6 min read
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