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Thought leadership from Ross over the years.
The real cost of saying Yes to the wrong work
Most architects have said yes to work they knew, deep down, they should have refused.
5 min read
A fee proposal is a business document, not just a price
Many architects treat the fee proposal as a necessary step on the way to the real work.
5 min read
Profit is not the enemy of great architecture
Profit can be an uncomfortable word in architecture.
5 min read
Why do architects keep undercharging?
Architects do not usually undercharge because they cannot do arithmetic.
3 min read
Liquidated Damages clauses in architectural consultancy agreements
Architectural consultancy agreements have always carried risk.
4 min read
When passion gives way to survival in architectural practice
Architecture does not usually lose people all at once. More often, it wears them down slowly.
4 min read
Don’t blame the client – scope creep starts with you.
Scope creep is one of the most common frustrations in architectural practice. It is also one of the most misunderstood.
6 min read
Professional practice – passion or profit?
The dilemma of the creative professional!
4 min read
Why your practice isn’t making money
How to overcome the most common challenge for creative professionals.
6 min read
Never work for free – but tell your clients you do
Especially for creative businesses like architects, it’s about value, not price.
5 min read
5 key things successful architects do differently
…and none of them are 'rocket science'.
I love what I do. And I realise what a rare privilege that is. Because I love architecture.
4 min read
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