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Thought leadership from Ross over the years.
A short history of the end of architecture.
AI could transform architectural productivity, but practices need to decide who captures the commercial value it creates.
6 min read
The value of an architect: why fees matter less when clients know your real value.
When a client understands your real value, the fee becomes just one part of a much richer decision.
7 min read
The real cost of saying Yes to the wrong work
Most architects have said yes to work they knew, deep down, they should have refused.
5 min read
A fee proposal is a business document, not just a price
Many architects treat the fee proposal as a necessary step on the way to the real work.
5 min read
Profit is not the enemy of great architecture
Profit can be an uncomfortable word in architecture.
5 min read
Why do architects keep undercharging?
Architects do not usually undercharge because they cannot do arithmetic.
3 min read
Liquidated Damages clauses in architectural consultancy agreements
Architectural consultancy agreements have always carried risk.
4 min read
When passion gives way to survival in architectural practice
Architecture does not usually lose people all at once. More often, it wears them down slowly.
4 min read
Don’t blame the client – scope creep starts with you.
Scope creep is one of the most common frustrations in architectural practice. It is also one of the most misunderstood.
6 min read
Professional practice – passion or profit?
The dilemma of the creative professional!
4 min read
Why your practice isn’t making money
How to overcome the most common challenge for creative professionals.
6 min read
Never work for free – but tell your clients you do
Especially for creative businesses like architects, it’s about value, not price.
5 min read
5 key things successful architects do differently
…and none of them are 'rocket science'.
I love what I do. And I realise what a rare privilege that is. Because I love architecture.
4 min read
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