top of page
Thought leadership from Ross over the years.
The real cost of saying Yes to the wrong work
Most architects have said yes to work they knew, deep down, they should have refused.
5 min read
A fee proposal is a business document, not just a price
Many architects treat the fee proposal as a necessary step on the way to the real work.
5 min read
Profit is not the enemy of great architecture
Profit can be an uncomfortable word in architecture.
5 min read
Why do architects keep undercharging?
Architects do not usually undercharge because they cannot do arithmetic.
3 min read
When a star performer becomes your practice’s toughest challenge
Every architecture practice values talent.
5 min read
A difficult client isn’t always your biggest risk
Some of the hardest clients in architecture do not seem difficult at first.
4 min read
bottom of page