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Thought leadership from Ross over the years.
The value of an architect: why fees matter less when clients know your real value.
When a client understands your real value, the fee becomes just one part of a much richer decision.
7 min read
Why succession planning starts earlier than most architecture practices think
Thinking about succession only when a principal is preparing to retire or sell their interest is typically too late.
6 min read
The real cost of saying Yes to the wrong work
Most architects have said yes to work they knew, deep down, they should have refused.
5 min read
A fee proposal is a business document, not just a price
Many architects treat the fee proposal as a necessary step on the way to the real work.
5 min read
Profit is not the enemy of great architecture
Profit can be an uncomfortable word in architecture.
5 min read
Why do architects keep undercharging?
Architects do not usually undercharge because they cannot do arithmetic.
3 min read
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