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Thought leadership from Ross over the years.


Why succession planning starts earlier than most architecture practices think
Thinking about succession only when a principal is preparing to retire or sell their interest is typically too late.
6 min read


The real cost of saying Yes to the wrong work
Most architects have said yes to work they knew, deep down, they should have refused.
5 min read


A fee proposal is a business document, not just a price
Many architects treat the fee proposal as a necessary step on the way to the real work.
5 min read


Profit is not the enemy of great architecture
Profit can be an uncomfortable word in architecture.
5 min read


Why do architects keep undercharging?
Architects do not usually undercharge because they cannot do arithmetic.
3 min read


When a star performer becomes your practice’s toughest challenge
Every architecture practice values talent.
5 min read
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