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Thought leadership from Ross over the years.


Why succession planning starts earlier than most architecture practices think
Thinking about succession only when a principal is preparing to retire or sell their interest is typically too late.
6 min read


The real cost of saying Yes to the wrong work
Most architects have said yes to work they knew, deep down, they should have refused.
5 min read


Growth should make an architecture practice better, not just bigger
Growth is often treated as the natural ambition of an architectural practice.
5 min read


What growth really teaches an architectural practice
Growth has a way of making an architecture practice feel successful before it has necessarily become sustainable.
6 min read


11 common mistakes successful architecture practices don’t make.
And how you can fix them.
8 min read


Strategy is just like air.
Most dictionaries describe air along the lines: “the invisible mixture of gases that surrounds the earth and that we breathe.”
5 min read


How to get "un-stuck".
After achieving success, it can be hard to take the next step.
5 min read


‘Fast strategy’ – does it deliver?
When developing your strategy, speed has benefits, but some serious downside as well.
4 min read


How to choose the right consultant
What you see isn’t always what you get!
4 min read


5 key things successful architects do differently
…and none of them are 'rocket science'.
I love what I do. And I realise what a rare privilege that is. Because I love architecture.
4 min read
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