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Thought leadership from Ross over the years.
Why do architects keep undercharging?
Architects do not usually undercharge because they cannot do arithmetic.
3 min read
Show, don’t tell: the rule that should shape more than design
Architects understand the rule instinctively: Show, don’t tell.
4 min read
Negotiation is one of architecture’s most undervalued skills
Architecture is full of negotiation.
5 min read
Architects aren’t in the Buildings business, they’re in the Trust business
Architects tend to think of their work in terms of buildings.
4 min read
Winning better clients starts by thinking like one
Most architects spend a large part of their professional lives trying to explain why clients should choose them.
5 min read
A difficult client isn’t always your biggest risk
Some of the hardest clients in architecture do not seem difficult at first.
4 min read
Why your best submission didn’t make the shortlist
One of the most useful experiences an architect can have is to sit on the other side of the table.
5 min read
Don’t ‘know your customer’ – know your customers' ‘jobs’
It’s not knowing ‘who’ customers are; it’s knowing what they need to get done!
3 min read
Don’t pay for your next architecture conference – make it pay for you!
31 simple tactics to turn your next conference into a serious boost for your practice’s success.
7 min read
Never work for free – but tell your clients you do
Especially for creative businesses like architects, it’s about value, not price.
5 min read
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